African Collaborations Group (ACG)

Industrialising Sport in Africa through Bankable Infrastructure Ecosystems

  • A strategic project origination and collaboration platform
  • Convening government, private sector, development finance institutions, sport bodies and academia
  • Carrying projects from concept to operations as accountable strategic lead

Why this matters

Africa’s sport potential is massive, but the existing infrastructure model            

has lagged behind.

Africa’s sport potential is massive, but the existing infrastructure model has lagged behind.

Stadiums are built for matchdays.  A typical stadium hosts 25 to 30 event days a year. For the other 335 to 340 days the lights are off and the maintenance bills still arrive.

Across Africa, major public sporting assets sit idle for most of the year, while the communities around them wait for the jobs and opportunity the investment was meant to create.

A different model exists. It has not yet been applied at scale across the

African continent.

A different model exists. It has not yet been applied at scale across the African continent.

The challenge we are solving

The stadium-only approach has not worked. A new model is needed:

  • Under-utilisation risk (events are episodic; costs are permanent)
  • Operations and maintenance are often under-planned
  • Weak demand assumptions and fragmented stakeholder responsibilities
  • Outcomes: “white elephants”, reputational risk, fiscal burden
  • The consequence: capital spent once, and talent developed abroad. Victory District™ keeps both on African soil.

The familiar failure

01

Designed to an event specification, not to an operating model

02

No anchor tenant and minimal non-event-day utilisation

03

Lifecycle and maintenance costs not provided for in the capital plan

04

Imported design, with limited local supply chain or skills transfer

Our mission

Industrialisation of Sport means turning sport into a repeatable economic model.

From one-off builds to repeatable, investable models

From prestige assets to sustainable operating ecosystems

From isolated venues to integrated sport and entertainment districts

From ad-hoc partnerships to institutional, bankable delivery frameworks

ACG exists to make sport infrastructure investable at scale.

Victory District · Advisory board

James Williams

James Williams

Former Senior Director
of Events of Informa Tech (Africa Tech Festival)

James Williams is an experienced event and content strategist who spent six years directing the growth of the Africa Tech Festival (incorporating AfricaCom and AfricaTech) into the continent’s largest and most influential technology and telecommunications event. After a decade leading global large-scale tech event portfolios, he transitioned to independent consultancy.</p>